Korean TV is broken 50% of global market share.

Due to the economic downturn and the slowdown in TV demand, the shipment volume of Samsung Electronics and LG Electronics, the global TV market, declined in the first half of this year. In particular, the combined market share of the two companies, which recorded 50.1% in the first half of last year, fell below 50% in the first half of this year.

According to market researcher Omdia on the 23rd, Samsung’s TV shipments decreased by 1.55 million units (7.3 percentage points) from the first half of last year (21.3 million units). LG Electronics’ TV shipments recorded 9.26 million units in the first half of this year, which is about 651 million units (6.5 percentage points) from the first half of last year (9,911 million units).

In the first half of this year, the combined market share was 48.9%, and 50%broke in one year. This is a 1.2 percentage point decrease compared to the combined market share (50.1%) in the first half of last year.

Samsung Electronics’ share in the global TV market in the first half was 31.5%, up 0.5 percentage points from the first half of last year (31%). On the other hand, LG Electronics was 17.4%in the first half of this year, down 1.6 percentage points from the first half of last year (19%).

In the first half of the year, the market share was followed by TCL (8.7%), High Sense (8.2%) and Sony (7.4%). In the share of quantity, Samsung Electronics (21%), LG Electronics (12.3%), TCL (11.1%), Hisense (9.5%) and Xiaomi (6.4%) were followed.

Global TV shipments have also been reduced. In the first half of the year, the entire TV market decreased by 65,400 (6.6%) compared to 9,910,000 units of the same period last year. Based on the amount, it was $ 47.5 billion, down 12.5% from $ 54.3 billion in the same period last year.

LG Electronics’ OLED shipments, which showed their quarterly growth, have also decreased. LG Electronics’ OLED shipments in the first half were 691,000, down 44,000 (2.5%) from shipments (1.73 million units) in the same period last year.

This year’s TV shipments have declined because of the pent-ups caused by Corona 19 (the phenomenon of suppressing consumption), which is due to the influence of consumer sentiment due to inflation and high interest rates. As the raw material costs, logistics costs, and exchange rates continue to be raised this year, the profitability of TV manufacturers is expected to deteriorate.

LG Electronics said in the second quarter’s earnings conference call in the late July, The TV business has been a good performance due to the increase in demand over the past two years since Corona, but the demand is expected to decrease by next year due to the end of the fan-decipal and the global economic crisis. There is a bar.

Omdia lowered its global TV shipments forecast this year, down 2,879 million units from 2,163 million units in March. This is a decrease of 4.47 million units compared to last year’s annual shipments. If Omdia’s outlook is right, this year’s TV shipments will be the lowest shipments in 12 years since 2010 (210 million units).

** Samsung, LG, Ollred, QLED, Micro LED, etc.

Samsung Electronics and LG Electronics plans to improve profitability by supplying premium TVs to overall demand. In fact, the shipments of premium TVs in both companies are growing steadily.


In the premium TV market of more than $ 2,500 in the first half of this year, Samsung has achieved more than half of its market share with a share of 53.6%based on the amount. LG Electronics’ share was 21.5%and Sony recorded 17.2%. Samsung TV has a 42.7%share in the TV market of more than $ 1,500 thanks to the strong sales of QLED.

LG Electronics’ 40-shaped OLED TV shipments increased 81.3% year-on-year, and the 70-inch-type super-large market grew by 17% year-on-year. OLED TV, the top premium lineup of LG’s TV sales in the first half, accounted for 33.2%.

In the second quarter, LG Electronics said, The premium TV market is expected to continue to increase continuously. We will expand and maintain opportunities in the premium market by providing differentiated performance from our competitors based on our accumulated OLED know-how. Emphasis was emphasized.

Samsung Electronics plans to focus on securing profitability by expanding sales around high value-added products and selecting premium demand in the midst of uncertain market demand and selecting premium demand. We will continue our strategy and expand our 98-inch TV sales to lead the super-large market of 90 inches. Micro LED TV will introduce new size products such as 89 inches in addition to 110-inch, leading the new market for new market.

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